Schedule
09:30 - 09:40 Robotics & Physical AI - Opening
Some words from our host Jan Erik Solem (Stær) and Nino Subotic (Mashup).
09:40 - 10:00 Robotics & Physical AI - Startup pitches
10 robotics and physical AI startups x one-minute, one-slide intro pitches.
10:00 - 10:25 Robotics & Physical AI - Fireside chat
TBA
10:30 - 11:30 Robotics & Physical AI - Roundtables Session I
Interactive roundtables exploring the full spectrum of Physical AI, from advanced robotics to applications in industry, dual-use technologies, and critical infrastructure.
1. The $5T Bet: The Real State of Humanoids, Hype or Paradigm shift - Capabilities & Constraints - Mehrdad Farhmini (Merphi)
2. Ocean & Subsea Robotics: The Most De-Risked Physical AI Market Nobody Is Talking About - Taiga Ueta (NordicNinja) & JV Poe (Planet Ocean Capital)
3. Physical Prototyping for Social Impact - David Cuartielles (Arduino)
4. Sim-to-Real Transfer & Data capture: The Last Mile Problem - Petri Rajahalme (FOV Ventures) & Sie Yin Poh (Systemiq Capital)
5. Dual-Use Scaling: Building Platforms for Commercial & Defense Impact? - Maria Wasastjerna (Kvanted) & Tomasz Wierzchowski (Ci Labs)
6. The Last Hard Problem in Physical AI. Vision - Language-Action (VLA) Models: Are We There Yet? - Søren Halskov Nissen (Yaak Technologies)
7. Dual-use early on – leverage or loss of focus? - Daniel Persson (Amyna)
8. Robotic & Physical AI Scaling the Chinese Wall: Who Controls the Bottlenecks when Robots Go from 100 to 100,000 Units? - Jing Li (Husqvarna Group) & Alexander Lange (Inflection Fund)
10:30 - 12:45 Robotics & Physical AI - Exhibition
- Birds of Feather & networking
- Robot demos, hands-on discussions
- Investor-founder-industry mixing
- Birds of a Feather unconference session
11:45 - 12:45 Robotics & Physical AI - Lunch
1:00 PM - 3:00 PM - Founder Sauna
A cold dip and sauna at Kallis is the best way to start Mashup.
12:45 - 13:45 Robotics & Physical AI - Roundtables Session II
Interactive roundtables exploring the full spectrum of Physical AI, from advanced robotics to applications in industry, dual-use technologies, and critical infrastructure.
1. Spatial Intelligence and Robots for Automating Warehouses - Carl Silbersky (Stær)
2. Last-Mile Delivery & Logistics Robotics - Marianne Wangen-Eriksen (Sandwater)
3. Partnership GTM in physical AI - Kim Dang (Planet A Ventures)
4. Who owns the brain? How foundation models for robots will proliferate - Fabian Kerj (Qualia) & Martin Willers (120ft Factory)
5. How Physical AI Startups can unlock International VC Capital & Win in the Global Market - Jamie Giles (SuperSeed) & Mia Grosen (SuperSeed)
6. Where is the moat in Robotic and Physical AI Software? - Chris Ferle (Bosch Ventures) & Alexander Martynau (NVIDIA)
7. Who writes the rules? Putting founders in the room where AI policy happens - Mattias Akke
13:45 - 14:15 Robotics & Physical AI - Exhibition & Coffee Break
- Birds of Feather & networking
- Robot demos, hands-on discussions
- Investor-founder-industry mixing
- Birds of a Feather unconference session
14:15 - 14:30 Robotics & Physical AI - Stage Wrap-Up
15:00 - 00:00 Founder Day
Bond with 200 like-minded VC-backed and soon-to-be VC-backed founders.
Dinner, drinks, and talks among founders only. Then we are mashing up with investors for a night full of play, talk and dancing in a very french atmosphere.
- 15:00 - 17:30 Roundtables, network, and mingle
- 18:00 - 20:30 Founders Town Hall Dinner
- 20:30 - 00:00 Boule, drinks, and network with investors
15:30 - 00:00 Investor Day X Boule, Dinner & Secret Karaoke
Join your fellow investors on day 1 of Mashup. Meet over boule pétanque, food, drinks, and discussions to deepen your Nordic network.
- 15:30 - 18:00 Boule, mingle, networking
- 18:00 - 21:00 Investor dinner
- 21:00 - 00:00 Mashup - Founders arrive
Mashup at Malmö Live
500 founders and investors Mashup. Spend the day building relationships.
Catch top-tier panels, hear rapid-fire pitches from standout founders, and dive into hot-topic roundtables.
07:30 - 09:00 Mashup Sauna and cold plunge
Start your morning in the best possible way! We meet up at the iconic Ribersborgs Kallbadhus for a traditional Swedish sauna and cold plunge session together
08:00 - 09:30 Mashup 5K with Hampus
Kickstart your day with an invigorating 5K run, fresh air, and elevated energy before diving into a day
09:30 - 09:40 Welcome to Mashup
Open words on stage with Nino Subotic at Malmö Live
09:40 - 10:00 Startup pitches
10 startups x one-minute, one-slide intro pitches
10:00 - 10:30 Founder Panel - Hedda (Lassie) & Ken (Lunar)
Hedda Båverud Olsson, co-founder and CEO of Lassie and Ken Villum Klausen, founder and CEO of Lunar
10:30 - 11:00 Break
Fika, mingle, and meetings
11:00 - 11:20 Startup pitches
10 startups x one-minute, one-slide intro pitches
11:25 - 11:50 Founder Panel - Sid (Aris Machina) & Jan Erik (Stær)
Sid Khullar, co-founder and CEO of Aris Machina and Jan Erik Solem, CEO and co-founder of Stær
11:50 - 13:30 Lunch
Enjoy good food, mingle and meet at Café Live.
13:30 - 14:30 Roundtables Session I
Intro of roundtable hosts on stage and then break out into 45-minute discussions:
1. Bridging Startups and Corporates: How to Build Successful Partnerships - Matilda Borg (H&M Group Ventures)
2. The Big Reframing: A Narrative Reset in ClimateTech - Moritz Kötter (Extantia)
3. Pure Software Plays in Physical AI: Will the brains or the bodies win the race to full autonomy? - Chloe Fu (Sandwater)
4. Why some of the most technically ambitious applications of AI are being systematically underfunded - Anne-Marie Christoffersen-Deb (Unconventional Ventures)
5. Are non-AI-native startups already dead? - Ilya Malkin (Sort A Brick)
6. Why do Europe's best founders still choose American capital? - Heidi Lindvall (Pale blue dot)
7. Should founders cash out? Secondaries in venture deals - incentive or a red flag? - Carolina Thoft (RosholmDell Advokatbyrå)
8. The Founder Mindset for Building Ambitious Companies - Kasper Juul (Kin AI)
9. Do You or Big Tech Run Your Company? - Ali Najafbagy (4impact Capital) & Daniel Uusitalo (4impact)
14:30 - 15:30 Roundtables Session II
Intro of roundtable hosts on stage and then break out into 45-minute discussions:
1. The Nordic Right to Win: What’s Our Unfair Advantage? - Sherington Amarapala (Atomico)
2. Too Early, Too Hard, Too Weird - Let's Ditch the Labels and Build a New Playbook - Mala Valroy (Thursday VC)
3. Cap table design - the importance and skill of having the right backers - Ola Jönsson (Partners in Quest)
4. Who still needs to hire people? A discussion around humans vs AI - Linda Võeras (Karma Ventures)
5. How to win enterprise deals with security as a moat? - Jacob Henricson (Nørdsnipe)
6. Co-Founders: Building together through ups and downs - Nima Tisdall (Nordic Makers)
7. From Model Takers to Model Shapers - Louise Lachmann (Ugly Duckling Ventures) & Michael Blicher Sørensen (Velatir)
8. When AI Commoditizes Everything, What’s Left to Build and Invest In? - Matthias Dantone (ellipsis)
9. Ocean & Subsea Robotics: The Untapped Physical AI Market Nobody Is Talking About - JV Poe (Plaent Ocean Capital)
15:30 - 15:45 Closing words
16:00 - 18:00 Official Mashup AW in the Living Room
After a day full of meetings and discussions at the venue, we're heading down to the Living Room bar at Malmö Live to enjoy a drink, each other's company, and relax before dinner and the afterparty.
18:30 - 02:00 The Grand Finale: Mashup Housewarming & After Party
This is it. To close out Mashup 2026, we’re celebrating the beginning of something new, the official opening of Mashup HQ.
Supporting Partners
Community Partners
