Investors
AUM
Pre-Qualified Startups
We will have Karaoke

What’s happening?
Founder Day is a dedicated day for founders to connect with other founders — no investors, no pitching, no pressure. With 200+ VC-backed and soon-to-be VC-backed founders attending, the day is designed around honest conversations, shared experiences, and real connection.
The program includes founder-led roundtables, open networking, and plenty of time to mingle, followed by dinner, drinks, and talks in a relaxed, founders-only setting. It’s a chance to step out of the day-to-day, compare notes with peers at similar stages, and build relationships that carry beyond Mashup.

Investors already on board
Meet the highly curated lineup of the industry’s most influential investors – top venture capitalists, limited partners, and angels that are already on the list.
Schedule
9:30 AM - Robotics & Physical AI - Opening & Orientation
Some words from our host Jan Erik Solem (Stær) and Nino Subotic (Mashup).
9:40 AM - Robotics & Physical AI - Hive Session I
Interactive roundtables exploring the full spectrum of Physical AI, from advanced robotics to applications in industry, dual-use technologies, and critical infrastructure.
10:40 AM - Robotics & Physical AI - Exhibition
- Birds of Feather & networking
- Robot demos, hands-on discussions
- Investor-founder-industry mixing
- Birds of a Feather unconference session
11:45 AM - Robotics & Physical AI- Lunch Break
1:00 PM - 3:00 PM - Founder Sauna
A cold dip and sauna at Kallis is the best way to start Mashup.
12:45 PM - Robotics & Physical AI - Hive Session II
Interactive roundtables exploring the full spectrum of Physical AI, from advanced robotics to applications in industry, dual-use technologies, and critical infrastructure.
1:45 PM - Robotics & Physical AI - Exhibition
- Birds of Feather & networking
- Robot demos, hands-on discussions
- Investor-founder-industry mixing
- Birds of a Feather unconference session
2:15 PM - Robotics & Physical AI - Stage Wrap-Up
3:00 PM - Founders Day
Bond with 250+ like-minded VC-backed and soon-to-be VC-backed founders are attending. Dinner, drinks, and talks among founders only.
3:00 PM - Investors Day
Meet 250+ peers over boule pétanque, food, drinks, and discussions to deepen your Nordic network.
9:00 AM - Doors Open
Pick up your badge, get settled, and grab a coffee.
9:30 AM - Welcoming words
Join us at the main stage for a hello from Nino and to kick off the day.
10:00 AM - Fireside chat with Jan Erik Solem
Jan Erik Solem, co-founder and CEO at Stær, sits for a chat with Nino on the main stage.
10:30 AM - Startup Intro Pitches
15 startups give one-minute, one-slide intro pitches.
11:00 AM - Fireside chat with Siddarth Khullar
Siddarth Khulla, co-founder and CEO at Aris Machina, sits for a chat with Nino on the main stage.
11:30 AM - Startup Intro Pitches
15 startups give one-minute, one-slide intro pitches.
12:00 PM - Lunch Break
Rapid-fire questions to a panel of experts on the mega-trends we care about most.
1:30 PM - Roundtable session 1
Focused discussions bringing together people working on similar challenges or thinking about what’s next.
2:30 PM - Roundtable session 2
Focused discussions bringing together people working on similar challenges or thinking about what’s next.
3:30 PM - Open Connection Time
An relaxed close to the day for conversation, reflection, and connection.
7:00 PM - Karaoke Afterparty @ Moyagi
Mingle and enjoy a drink at the best cocktail bars in Malmö.
Mashup at Malmö Live
500 founders and investors Mashup. Spend the day building relationships.
Catch top-tier panels, hear rapid-fire pitches from standout founders, and dive into hot-topic roundtables.
09:30 Welcome
09:35 Startup intro pitches
15 startups one-minute, one-slide intro pitches
10:00 Founder panel
Anton Osika, Co-founder & CEO, Lovable and Emil Eifrem, Founder & CEO, Neo4j
10:30 Break
Fika, mingle, and coffee refuel.
11:00 Startup pitches
15 startups one-minute, one-slide intro pitches
11:25 Investor panel
Hampus Jakobsson, GP & Co-founder, Pale blue dot and Sara Rywe, Partner, ByFounders
11:50 Lunch
Enjoy good food, mingle and meet.
13:00 Roundtables kick-off
Rapid-fire questions to a panel of experts on the mega-trends we care about most.
13:00 Roundtable session 1
10 hot-topic panels x 1 hour
14:00 Roundtable session 2
10 hot-topic panels x 1 hour
15:00 Roundtable session 3
10 hot-topic panels x 1 hour
16:00 Closing words
16:30 - 18:00 Afterwork mingle
Mingle and enjoy a drink at the best cocktail bars in Malmö.
18:00 - Late Mashup dinner & afterparty at the warehouse
Let's celebrate a successful day of networking & meetings together - enjoy a night of great food, fun, and karaoke.
Schedule
9:00 AM - Doors Open
Pick up your badge, get settled, and grab a coffee.
9:30 AM - Welcoming words
Join us at the main stage for a hello from Nino and to kick off the day.
10:00 AM - Fireside chat with Jan Erik Solem
Jan Erik Solem, co-founder and CEO at Stær, sits for a chat with Nino on the main stage.
10:30 AM - Startup Intro Pitches
15 startups give one-minute, one-slide intro pitches.
11:00 AM - Fireside chat with Siddarth Khullar
Siddarth Khulla, co-founder and CEO at Aris Machina, sits for a chat with Nino on the main stage.
11:30 AM - Startup Intro Pitches
15 startups give one-minute, one-slide intro pitches.
12:00 PM - Lunch Break
Rapid-fire questions to a panel of experts on the mega-trends we care about most.
1:30 PM - Roundtable session 1
Focused discussions bringing together people working on similar challenges or thinking about what’s next.
2:30 PM - Roundtable session 2
Focused discussions bringing together people working on similar challenges or thinking about what’s next.
3:30 PM - Open Connection Time
An relaxed close to the day for conversation, reflection, and connection.
7:00 PM - Karaoke Afterparty @ Moyagi
Mingle and enjoy a drink at the best cocktail bars in Malmö.

Get on the list
Opportunity knocks, but not for long. Snag your spot at the roundtable with pre-seed to Series A startups and top investors before it’s gone.
Startup - Price
€345
No endless pitches. No filler. Instead, we connect you with top investors, founders, and industry insiders in one focused, high-impact mashup.
Meet the right investors for your next funding round.
Connect with top investors actively looking to back early-stage companies.
Build relationships with fellow founders in a curated, high-value environment.
Get recognition amongst VCs in the New Nordics driving the region’s startup ecosystem.
Engage in 45 minute expert-led roundtable discussions to refine your strategy.
Get access to our matchmaking app where you can plan ahead
Get a standing invitation to all mashup events throughout the year – in Helsinki, Stockholm, Tallin, and Paris.
Attend exclusive side events like lunches, saunas and karaoke.
Access to Physical AI & Robotics Day on April 15th.
VC/CVC/FO - Price
€495
Access a curated deal flow, vetted startups, deep interactions, and co-investment opportunities in a no-nonsense, impactful mashup.
Access vetted startups aligned with your investment thesis in one focused event.
Meet relevant top investors for potential partnerships and co-investment opportunities.
Connect with founders to explore high-value investment opportunities.
Gain exposure to emerging trends and innovation in a small, focused setting.
Network with fellow VCs and LPs to discuss co-investment and syndication strategies.
Get access to our matchmaking app where you can plan ahead
Get a standing invitation to all mashup events throughout the year – in Helsinki, Stockholm, Tallin, and Paris.
Attend exclusive side events like lunches, pétanque, saunas and karaoke.
Access to Physical AI & Robotics Day on April 15th.
Angel - Price
€445
Meet the next generation of startups. Get face to face with serious growth potential and other investors in a highly curated mashup.
Meet early-stage founders actively seeking angel investment.
Connect with other angels for potential syndication and co-investment opportunities.
Access startups vetted for high growth potential and aligned with your interests.
Engage with industry experts in roundtable discussions tailored to angel investors.
Join exclusive networking events designed to build meaningful relationships.
Get access to our matchmaking app where you can plan ahead
Get a standing invitation to all mashup events throughout the year – in Helsinki, Stockholm, Tallin, and Paris.
Attend exclusive side events like lunches, pétanque, saunas and karaoke.
Access to Physical AI & Robotics Day on April 15th.
Community - Price
€445
A space to connect, co-create, and collaborate with the sharpest in the startup ecosystem. Get it all in one meaningful mashup.
Meet founders, investors, and innovators shaping the future of the startup ecosystem.
Collaborate in spaces designed for advice, partnerships, and co-creation.
Increase visibility within a curated, highly engaged community.
Join focused networking sessions to create lasting, meaningful connections.
Be part of a like-minded, growth-driven community that’s pushing innovation forward.
Get access to our matchmaking app where you can plan ahead
Get a standing invitation to all mashup events throughout the year – in Helsinki, Stockholm, Tallin, and Paris.
Attend exclusive side events like lunches, saunas and karaoke.
Access to Physical AI & Robotics Day on April 15th.
Partners




Community Partners








